KMS, our range of versatile professional hair care and styling solutions, is proud to announce the entire product range has successfully passed the PETA ‘Beauty Without Bunnies Program’ certification process.
This achievement underscores the brand’s unwavering commitment to cruelty-free beauty and highlights its long-standing dedication to animal welfare.
Since the late 1980s, KMS has made a conscious choice to prioritise ethics and compassion during product
development, long before it became a legal requirement in the European Union.
The official PETA certificate verifies that KMS, alongside its manufacturers and suppliers, never conducts, commissions, pays for or allows any animal tests for cosmetic purposes on ingredients, formulations or finished products.
This recognition serves not only as a testament to the ongoing commitment to animal welfare, but also as a way to give consumers greater transparency and confidence in KMS.
The PETA certification logo will start to feature on our packs in 2024 and will be displayed on all KMS products as the brand continues to evolve.